Marketing is an integrated communications-based process through which individuals and communities discover that existing and newly-identified needs and wants may be satisfied by the products and services of others. Marketing practice tends to be seen as a creative industry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers' future needs and wants, which are often discovered through market research. Seen from a systems point of view, sales process engineering views marketing as a set of processes that are interconnected and interdependent with other functions, whose methods can be improved using a variety of relatively new approaches.
As a Business Management student, you can choose to major in Marketing.
There is a minimum number of students required to offer this major.
Please click on the name of a course to see more information about it.
Keyboarding
This course is designed to assist students in using basic keyboarding skills, developing speed and accuracy, formatting memos and letters, and introducing work processing skills.
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Microsoft Office Suite
Students will learn how to use the Microsoft Office 2003 Suite of productivity software. Emphasis will be placed on Microsoft Word (word processing, document creation), Microsoft Excel (spreadsheet creation), Microsoft PowerPoint (presentation layout and design), Microsoft Access (database design and use), and Microsoft Outlook (email and time management).
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Financial Accounting
A recent survey of business managers indicated that they believe it is more important for college students to learn accounting than any other business subject. Accounting is not just mathematics! It is the information system that measures financial activities and then processes that information into reports, and communicates the results to decision makers. For that reason it is called the "Language of Business". The entire accounting cycle will be covered in this course as well as cash flows, partnerships, corporations, receivables, payables, and internal control.
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Computerized Accounting
Busines cope with heavy transaction loads by computerizing to do the accounting faster and more reliably. Computerized systems have replaced manual systems in many organizations. Properly trained staff is critical to the success of any accounting information system.
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Office Communications
This course provides students with an introduction to basic grammar and punctuation, as well as teh necessary guidelines to planning and writing business letters and memos.
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Records Management
To help you manage your electronic and paper files, we have excellent and comprehensive tips to help you handle the challenges of the hybrid environment. These tips can help your organization thrive in both the paper and electronic worlds, bringing the two together in one value add for your organization's business.
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Career Skills
One of the most important outcomes of education is employment in your chosen field. Concentrating on resume creation, job search techniques, application processes, pre and post interview skills, this course is designed to achieve that outcome.
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Introduction to Business
This course will provide students with an introduction to each of the four majors offered to Business Management students; thereby allowing students to decide which of the majors they wish to pursue.
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Marketing
This course provides students with a basis in Marketing concepts and an understanding of the important role marketing plays in every business. Areas of study include determining target markets, promotion concepts, pricing procedures, perfecting product/service, and placement of product. Students will also do an in-depth study in to customers and consumers; differentiating between wholesalers and retailers, and hands on experience preparing advertising copy.
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Business Presentations
Students will be given hands on experience in giving presentations to a group. The scope of the presentations will range from impromptu delivery to computer aided presentations.
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Customer Sales and Service
Careers in sales are both challenging and rewarding. This cousre provides students with skills and strategies that will help them to excel in the field of sales where opportunities abound.
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Advanced Microsoft Access
Building on the concepts mastered in the introductory course the focus of this course is the creation and manipulation of complex reports and forms using multiple search queries and criteria.
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Desktop Publishing
Desktop publishing combines a personal computer and WYSIWYG (What You See Is What You Get) page layout software to create publication documents on a computer. This course focuses on typography, layout, and document creation. Software used in this course includes Adobe Illustrator and Photoshop.
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Financial Spreadsheets
The uses of spreadsheets in business offices are numerous and varied. This course examines topics required for the creation and use of the more intricate spreadsheets used by businesses to create financial information, data tables, lookup tables, and pivot tables. You will also use advanced statistical, logical, and financial functions.
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Event Coordination
Being able to successfully create an event plan and then successfully implement the plan is the focus of this course. Students are exposed to the many types of events they may be required to plan in their new careers. Planning and coordinating an actual event is a required element of this course.
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On the Job Training
Qualified students can apply for on-the-job training. We will place the qualified students in an environment that will use all of the skills they have acquired in their chosen program.
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Human Resource Management